Step 4 swot analysis of voss artesian water from norway. The water of voss is artesian water directly from norway, and the water meets the required quality and safety standards of norway, us and. Voss, norway 10day weather forecast the weather channel. Voss water is the brainchild of two enterprising norwegians, ole christian sandberg and christopher harlem, who recognized the enormous potential for ultra. The voss source sits in iveland, a sparsely populated area on the southern tip of norway. In october 2010, norway s tv2 uncovered that voss water is not the true artesian water that it labels itself to be. Buy voss water 6 pack voss artesian water sparkling glass bottle.
Voss artesian water from norway 10 steps case study. Due to high demand, item may be unavailable or delayed. Voss says its water comes from an aquifer in the pristine nature of southern norway, protected from pollutants by layers of rock and ice, producing a pure water unlike any other. With a clean yet distinct taste and low mineral content, voss is recognized as one of the purest bottled waters.
Voss artesian water from norway case solution, voss is a norwegian company, drink the mineral water is one of the worlds purest water, produce sold in an ultrapremium price in a slim cylindrical glass. In october 2010, norways tv2 uncovered that voss water is not the true artesian water that it labels itself to be. Voss help info is a municipality and a traditional district in vestland county, norway. Buzas may or may not know is that there is deep controversy surrounding the true origins of voss water. New york, ny may 4, 2017 prnewswire just in time for spring and summer, voss water of norway has added another refreshing flavor to. Bottled water quality report voss production as, n4730 vatnestrom, norway 1877525 voss introduction at voss, we are proud of the quality of our products. Voss artesian water from norway case solution and analysis. Voss is a norwegian company that produces bottled water one of the purest water in the world, sold to an ultrastylish in a vial cylindrical glass minimalist design premium price. The norwegian countryside is incredibly pristine and free from the contaminants found in many urban areas. Located less than an hour from bergen and the fjords, voss is an ideal base for exploring fjord norway. Voss is considering expanding distribution in the offpremise channel. Voss water is bottled at an artesian source in the pollution free wilderness of southern norway. With just one sip you can experience purity as its meant to be. I buy it as a splurge because it is on the pricey side.
The source of the water is located in this countryside. Get directions, maps, and traffic for voss, hordaland. Contrary to popular belief, the water is not bottled in the municipality of voss, which is more than 400 kilometres 250 mi away from the actual bottling site. Voss artesian water from norway request pdf researchgate. Confined in an aquifer deep beneath the earth, voss water lies under layers of rock and sand, which create. They named their product voss artesian water from norway. Voss is a norwegian company, drink the mineral water is one of the worlds purest water, produce sold in an ultrapremium price in a slim cylindrical glass bottle of minimalist design. Voss water sells majority stake to reignwood group. Jan 23, 2009 voss artesian water from norway case study solution, voss artesian water from norway case study analysis, subjects covered brand management brands distribution finished goods marketing strategy product portfolio management by youngme moon, gail mcgovern, vincen. Confined in an aquifer deep beneath the earth, voss water lies under layers of rock and sand, which create a natural filter, protecting it from the air and other pollutants. May 04, 2017 new york, ny may 4, 2017 prnewswire just in time for spring and summer, voss water of norway has added another refreshing flavor to its sparkling water lineup. The water from that lake is known to be especially good though. Voss, norway outdoor adventures year round visit norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle.
Voss artesian water from norway comes from a spring in a sparsely populated area on the southern tip of norway, producing pure water like no other. Enjoy the refreshing, crisp taste of quality artesian water from norway with voss water. But as a bonus, im a teacher and recycle the bottles for. Voss artesian water from norway i am kind of picky about water.
Jun 21, 2012 voss says its water comes from an aquifer in the pristine nature of southern norway, protected from pollutants by layers of rock and ice, producing a pure water unlike any other. But as a bonus, im a teacher and recycle the bottles for my classroom as sensory bottles or i spy bottles. Voss is shielded from pollutants for centuries under layers of ice and rock. About voss water brief history, bottle design voss usa, inc. Voss is a norwegianbased brand of bottled water from the village of vatnestrom in iveland municipality, austagder county. V o s s, artesian,water, from,norway,800ml youtube. A major factor of water purity taken from an underground aquifer or artisan well is the soil structure and depth that the water passes thru for filtration. According to voss, the water source for bottling comes from an aquifer in the pristine nature of southern norway, protected from pollutants by layers of rock and ice, producing. With the source located, sandberg and harlem next wanted to package their water in a unique way that represented the purity of the source and defined the brand. Voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at an ultrapremium price in a sleek cylindrical glass bottle of minimalist design.
Focus on the following zero down on the central problem and two to five related problems in the case study. Voss believes only the best tasting water should be served, and prides themselves on their quality. Voss is a norwegianbased brand of bottled water from the village of vatnestrom in iveland. Tv2 uncovered that the true source of voss is actually through iveland, norways municipal water supply system. Voss premium water is bottled at an artesian source in the pristine wilderness of southern norway. It is available in both still and sparkling forms in 2016, majority control of voss was acquired by reignwood. Request pdf voss artesian water from norway voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at. Naturally low in sodium and other minerals, voss has a fresh clean refreshing taste.
Voss artesian water from norway case study solution, voss artesian water from norway case study analysis, subjects covered brand management brands distribution finished goods marketing strategy product portfolio management by youngme moon, gail mcgovern, vincen. Voss artesian water from norway assume you are in the position of ole sandberg, founder of voss, head of us operations, and global head of marketing. Voss artesian water from norway meets all bottled water standards for quality and safety at the u. Voss basis is dedicated to funding usage of clear water, sanitation and hygiene as a method to allow communitydriven development in subsaharan africa voss artesian water from norway and raising awareness of the continuing need within the region. Voss artesian water from norway case study help case. Voss story voss world voss world voss water is the. Do the swot analysis of the voss artesian water from norway. Jan 12, 2016 voss premium water is bottled at an artesian source in the pristine wilderness of southern norway. Federal, state, norwegian and international levels. Bottled in a sleek, fashionable design, this water is truly unique and special. Once you finished the case analysis, time line of the events and other critical details. Check flight prices and hotel availability for your visit. Voss artesian water is packaged in high quality, bpafree pet bottles.
Voss water is a young norwegian bottled water company that produce one of the worlds purest drinking waters. Size6 pack classy gift to bring to any gathering qualities of voss purity voss is bottled at an artesian source in southern norway producing a naturally pure water. Voss bottled water comes from an artesian spring on the southern tip of norway. But its rugged purity just isnt voss only offering stage. Get your 3day weather forecast for voss, hordaland, norway. Voss creates very high quality artesian water that comes from iveland, southern norway. Tv2 uncovered that the true source of voss is actually through iveland, norway s municipal water supply system.
The land of the midnight sun and home to the worlds finest water. Voss marketing strategies voss world voss water is the. Voss is bottled by voss of norway asa, a norwegian limited company headquartered in oslo and new york city. Artesian water is water collected from a confined, underground aquifera waterbearing, impermeable layer of rock, sand, or ice, which starts out as plain ground water. Voss, hordaland, norway three day weather forecast.
In 2007, womens health magazines rated voss first among several bottled waters. It isnt even from the city in norway called voss, the pr guy just looked at a map and liked the name. Voss artesian water from norway case solution, voss is a norwegian company that produces bottled water one of the purest water in the world, sold to an ultrastylish in a vial cylindrical glass minimali. Some taste too salty or like there was something added. Voss foundation is dedicated to funding access to clean water, sanitation and hygiene as a means to enable communitydriven development in subsaharan africa and raising awareness of the ongoing need in the region. Voss is also considering brand extensions and new packaging sizes. The water flows underground through the countryside and into the bedrock. Voss production as, n4730 vatnestrom, norway 1877525voss. Voss foundation was founded in 2008 by knut brundtland, who at that time was the ceo of voss artesian water from norway. Voss water of norway adds lime mint sparkling water. See more ideas about voss water, water and fruit infused water. Voss artesian water comes from a pristine environment in norway. Voss, hordaland, norway three day weather forecast accuweather.
Other villages include bolstadoyri, borstrondi, evanger, kvitheim, mjolfjell, oppheim, stalheim, and vinje. Delivered directly to your home or office by ds services and its family of brands. With its iconic bottle design and incomparable taste, voss artesian water has been the choice of notable restaurateurs and discriminating palates around the world. The 1,806squarekilometre 697 sq mi municipality is the 38th. Voss water is bullshit the documentary a drop of luxury. Voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at an ultrapremium price in a sleek cylindrical glass. Pepsico and voss water of norway today announced a multiyear agreement enabling pepsicos foodservice division to distribute ultrapremium sparkling and still voss artesian water throughout the united states in select channels, including fine dining restaurants and luxury lodging the agreement, effective december 2017, adds an ultrapremium water to pepsicos growing portfolio of zero. Sep, 2016 voss water is simply water pumped from an underground aquifer in southern norway. Request pdf voss artesian water from norway voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at an ultrapremium price in a sleek.
What is voss water, and what is different about its process. What is voss water, and what is different about its. Be prepared with the most accurate 10day forecast for with highs, lows, chance of precipitation from the weather channel and. Jan 20, 20 although norway is a small country, the countrys pristine nature is surrounded by some of the best spring and artesian water sources on earth voss. Voss artesian water from norway case harvard business school.
Voss helpinfo is a municipality and a traditional district in vestland county, norway. In the primary market of the company of the united states, the brand premium voss is the strongest presence in places specifically premise, fancy restaurants. The administrative center of the municipality is the village of vossevangen. Although norway is a small country, the countrys pristine nature is surrounded by some of the best spring and artesian water sources on earth voss. The water is marketed in over 50 countries, with a particular focus on the united states. Prepare a recommendation of at least 1,500 words plus two exhibits as defined below.
269 1075 724 489 73 396 1114 446 350 1074 966 888 832 1366 525 452 861 1521 179 1424 730 1336 1531 1156 1080 1170 1335 1062 1134 32 201 1004 741 27 1258 464 123 923 124 552 329